Everything you need to know about VILD nicotine pouches

In the fall of 2024, a new Swedish brand called VILD nicotine pouches was launched. It’s an exciting brand that stands out among its competitors in the broad nicotine pouch market. The products are completely tobacco-free and have already become popular here at SnusMe.com. In this article, we take a closer look at their product range and what makes VILD such an interesting brand.

– "The fact that the cans from VILD nicotine pouches are orange makes them stand out a lot on the shelf. If you walk into a store with a large selection of snus and nicotine pouches, your eyes will automatically be drawn to the products from VILD. Many brands create colorful packaging, but it's usually just the labels that are in color. Here, the entire can is orange, and that makes a big difference. In the same way, VILD created a booth that caught a lot of attention at the InterTabac fair this past September," says Gustaf, Purchasing Manager at SnusMe.com.

What sets VILD apart from other brands?

There are already an incredible number of nicotine pouch brands on the market, and launching a new brand that stands out is challenging. Nordic Brands, the company behind VILD nicotine pouches, has succeeded in creating a product that stands out partly through its design. However, when you take a closer look, you can see that they've also done solid work with both the flavors and the brand's complete profile.

– "When we visited their booth at InterTabac in Germany, it was clear what profile VILD has and which target audience they want to reach. They had, for example, created the feel of a grilling spot in the middle of their booth, making it like sitting around a campfire. VILD has an outdoor profile and they are targeting people who spend a lot of time in the woods, such as hunters and those who live an outdoor lifestyle. I think they have a well-thought-out profile," says Gustaf.

What do VILD nicotine pouches taste like?

The brand has focused on developing really great mint flavors, and since mint is by far the most popular flavor for nicotine pouches in all countries, it's a smart move. You can tell from the quality that they've used good raw materials and high-quality aromas. Their range currently includes three different mint flavors, each with varying nicotine strengths. In addition, they offer the product VILD Jaeger, which features notes of licorice root, dried herbs, and star anise.

How strong are the nicotine pouches from VILD?

There are three different strengths of nicotine pouches from VILD. The mildest mint flavor is called VILD Bris, with a nicotine level of 8 mg/g. The strongest flavor is VILD Storm, with a nicotine level of 15.7 mg/g. The mid-range strength is 11.5 mg/g and is available in two options, VILD Jaeger and the mint flavor VILD Kuling. Even the product names are inspired by nature, as "bris," "kuling," and "storm" are Swedish words for different windy weather conditions in the Nordic region.

What do the products from VILD contain?

VILD nicotine pouches are completely tobacco-free. This means you avoid bad breath, stained teeth, and the harmful effects of tobacco, giving you a fresher feeling in your mouth instead. VILD nicotine pouches contain high-quality ingredients, and the ingredient list includes: fillers, water, humectants, acidity regulators, salt, flavoring, nicotine, and sweeteners.