The Moose

The experience of snus from The Moose snus

Classic Swedish snus, as is well known, was invented in Sweden and has looked the same for the past 150 years. The tradition is strong, and for many people, snus is a part of their lifestyle. The brand The Moose snus has embraced this, launching in 2023 under the company Hansa Snus Sweden. The vision of The Moose snus is to return to the roots of Swedish snus while building its products on a foundation of innovation.

The portions from The Moose snus are what's known as black portions. In terms of taste, color, and texture, these pouches are incredibly similar to traditional snus, and experts claim there's no noticeable difference. But there’s a secret behind The Moose snus.

Unique with their snus

The Moose snus offers products that act just like snus with tobacco, but their range contains no tobacco at all. This is a major innovation that The Moose snus is still unique in offering. As far as we at SnusMe are aware, there is no other product that comes this close to the original without containing tobacco.

However, there are brands that produce nicotine pouches with tobacco flavor. In those cases, specific aromas are added to the filler material inside the pouch. It still looks like a nicotine pouch—a white portion filled with cellulose. The flavor notes may resemble tobacco, but the appearance and texture come nowhere near classic snus the way The Moose snus does.

A complete experience

Instead, The Moose snus designs its portions to replicate the true consistency of a filling made from tobacco leaves, and to achieve the original appearance of tobacco snus. Since you process an experience with all your senses, using The Moose snus becomes a far more complete experience—where taste, smell, texture, and appearance all harmonize. And all of this is done completely without tobacco.

Tobacco free nicotine product

Another advantage of The Moose snus containing no tobacco is that the products are not subject to the various tobacco laws in place around the world. In many parts of the world, it is prohibited to use and consume products that contain tobacco. This is something you don’t have to worry about when purchasing or placing a portion of The Moose snus under your upper lip.

The range from The Moose snus does, however, contain nicotine, which many users appreciate. A major reason why The Moose snus has become so popular is that it provides a convenient and discreet way to get a daily intake of nicotine. Be mindful of the amount of nicotine you use—a high dose of nicotine is recommended only for experienced users.

The original Moose Gotland Classic

At SnusMe, we currently offer three different flavors in the range from The Moose snus. All of them, as mentioned, are completely free from tobacco but contain a filling that closely mimics tobacco at a high level. The Moose Gotland Classic is something of an original, while The Moose Arctic Super Strong and The Moose Polar Freeze have mint added to their recipes.

The Moose Gotland Classic has a fairly mild tobacco character, combined with a subtle smokiness and an essential hint of bergamot. Bergamot is one of the most classic flavorings in traditional Swedish snus, giving the snus its distinctive taste. It’s a citrus fruit reminiscent of a blend between lemon and orange, providing a fresh, tangy, and slightly floral note that balances the natural earthiness and smokiness of the tobacco-like base.

The Moose snus describes the flavor of The Moose Gotland Classic with the phrase: "Tastes the way you, as a traditional snuser, want it to taste." This product has a nicotine level of 8 mg/g. With a can containing 20 pouches and a total weight of 14 grams, each pouch contains 5.6 mg of nicotine.

Mint that gives a kick to your day

The mint-flavored products from The Moose snus are slightly stronger than Gotland Classic. The higher nicotine level pairs exceptionally well with the mint flavor—they balance each other and deliver a much-needed kick to your daily routine. In The Moose Polar Freeze, the taste of tobacco is combined with mint and menthol. The portions come in a large format, and the nicotine level is 12 mg/g, which means each pouch contains 9.6 mg of nicotine.

A tip: store mint-flavored products in the refrigerator for a truly frosty sensation—and to extend their shelf life.

The Moose Arctic Super Strong from The Moose snus is, as you can tell from the name, even stronger than the one mentioned above. At SnusMe, we classify this product in the Extra Strong category. Here too, the flavor of tobacco is combined with a fresh and intense mint taste. The total nicotine level is 14 mg/g, and each portion contains 11.5 mg. Products with a very high nicotine content are recommended only for the most experienced users.

The tradition that lives on

The company behind the innovative The Moose snus is called Hansa Snus Sweden. They operate from the Swedish island of Gotland, where the products are also manufactured. On Gotland, there is a locality called Roma, which is home to Roma Sockerbruk, now the base of Hansa Snus. There is a tradition of snus production at the sugar factory, and when Hansa Snus launched The Moose snus in 2023, they carried on that tradition.

If you live in a country where tobacco snus is legal to buy and use, you may have come across other flavors from The Moose snus. Their tobacco-containing products include, for example, The Moose Major Wintergreen, The Moose West Coast Classic, The Moose Canadian Cherry, and The Moose Major Mint.

If you've fallen for Swedish snus, then The Moose snus is the product for you. Maybe you love the feeling of placing a portion under your lip, maybe snus is part of your lifestyle, or perhaps it simply gives you a sense of well-being. With The Moose snus, we can almost promise you'll get the same feeling as you do from tobacco-filled portions.

FAQ about The Moose snus

1. What is The Moose snus?

The Moose snus is a tobacco-free snus brand launched in 2023 by Hansa Snus Sweden. It aims to recreate the traditional Swedish snus experience while introducing innovation through its tobacco-free formula.

2. How does The Moose snus differ from traditional snus?

Although The Moose snus mimics traditional snus in taste, texture, and appearance, it is completely free from tobacco. Experts claim it's nearly impossible to tell the difference from tobacco-based snus.

3. What makes The Moose snus unique?

The Moose snus offers a tobacco-free product that replicates the classic snus experience. Unlike other brands that use flavored white nicotine pouches, The Moose uses black portions that look and feel like real snus made from tobacco leaves.

4. What are the available flavors of The Moose snus?

The Moose Gotland Classic: A mild tobacco character with smokiness and bergamot.
The moose arctic super strongA very strong mint and tobacco flavour.
The moose polar Freeze: A strong mint and menthol mix with a tobacco base.

5. Where is The Moose snus produced?

The Moose snus is produced by Hansa Snus Sweden on the island of Gotland. The manufacturing takes place in Roma Sockerbruk, a location with a strong snus-making tradition.

6. Are there tobacco-based Moose snus products?

Yes, in countries where tobacco snus is legal, The Moose also offers tobacco-based variants such as The Moose Major Wintergreen, West Coast Classic, Canadian Cherry, and Major Mint.

7. Why choose The Moose snus?

If snus is part of your lifestyle and you enjoy the traditional snus feel, The Moose snus delivers a complete sensory experience—taste, smell, consistency, and look—all without tobacco.