VILD Nicotine pouches
VILD nicotine pouches with a vision of nature
VILD nicotine pouches is a Swedish brand with roots deep in the forests. Its identity comes from the wilderness and the nature that we humans are drawn to. VILD nicotine pouches are tobacco-free and were launched on the market in 2024. Since then, the nicotine pouches have inspired everyone from hunters to hikers to dream of nature and their next adventure.
Bringing people and nature together
The vision of VILD nicotine pouches is to connect people with our magnificent nature. To visualize and communicate the idea behind the brand they developed a concept and created the graphic profile for VILD nicotine pouches. A great deal of work has gone into these nicotine pouches, aiming to touch people with both design and flavor.
For both hunters and hikers
The journey behind VILD nicotine pouches is rooted in Swedish flora and fauna. For many people, spending time in nature is a form of recovery and a way to recharge body and soul with new inspiration. At the same time, there are many different ways to experience nature. Perhaps you're someone who brings along your hunting gear and enjoys the silence of the forest while waiting for the next prey. Or do you prefer lacing up your hiking boots and spending an entire day on a peaceful hike across peaks and valleys?
Each can of VILD nicotine pouches reminds us of the calm, excitement, and freedom that nature brings. Vild is the Swedish spelling of the word wild. The decision to spell the brand VILD nicotine pouches with a V instead of a W was made to preserve its roots in Swedish heritage and the Swedish nature that inspired the product.
The story behind the logo.
During the research for VILD nicotine pouches, they began looking at how people communicated in the past, when humans fully lived off the land. Everything from runes to graffiti follows the same principles—humans want to leave a mark. Ultimately, they decided that the logo for VILD nicotine pouches would follow the design language of wood carving. Wood carving is a craft that involves sculpting or creating reliefs in wood, something you can also see on exclusive hunting weapons.
The premium product VILD nicotine pouches
VILD nicotine pouches are made from raw materials and ingredients of the highest quality. The aromas are of a high standard, and the flavors feel clean. Since the product does not contain any tobacco, you get a fresher feeling in your mouth compared to traditional Swedish snus that contains tobacco. VILD nicotine pouches do not drip, the portions do not stain your teeth, and you maintain fresh breath. In the VILD nicotine pouches range, there are four flavors, which we will discuss further below.
The cans from VILD nicotine pouches are filled with 20 delightful portions and are decorated with the beautiful logo. With their orange color, the packaging is appealing and eye-catching. To stay true to the brand’s vision, they looked at the colors worn by hunters, which inspired the orange color as VILD nicotine pouches' primary color. Orange is worn to avoid losing sight of each other in the forest and to prevent the risk of shooting at a person during a hunt. A warm dark green is the brand’s secondary color.
Focus on high-quality mint flavors
When creating VILD nicotine pouches, it was decided early on to focus heavily on mint flavors, which are the most popular flavor worldwide among nicotine pouches. Together with experts in flavor and aroma, they developed mint flavors with different strengths and intensities. Today, the VILD nicotine pouches range includes three different mint flavors, offering a good variety and range that suits many people.
The icy and refreshing mint flavors from VILD nicotine pouches inspired the product names, which are also drawn from nature. Specifically, they are named after weather phenomena common in Sweden's northern climate. VILD nicotine pouches with mint flavors are called Bris, Kuling, and Storm, which translate to breeze, gale, and storm. These winds of varying strengths can be compared to a truly refreshing and cool nicotine kick from VILD nicotine pouches.
Different strengths for different flavors.
VILD Bris has a nicotine level of 8 mg/g and is the mildest option from VILD nicotine pouches. This 8 mg/g can be compared to traditional Swedish tobacco snus, which often has the same level. VILD Kuling, with its double mint flavor, has a nicotine level of 11.4 mg/g, while VILD Storm, with its triple mint flavor, is the strongest product from VILD nicotine pouches, containing 15.7 mg/g. Each portion weighs 0.7 grams, which means the strongest product delivers 11 mg of nicotine per portion.
In addition to these three mint flavors, there is another product in the VILD nicotine pouches lineup: VILD Jaeger, which has a completely unique flavor that the brand offers exclusively on the market. The flavor is inspired by Jägermeister, one of the world's most beloved herbal liqueurs. The recipe contains 56 different herbs and has remained unchanged since it was created in 1935. To recreate the essence of Jägermeister in a nicotine pouch, VILD Jaeger includes notes of licorice root, dried herbs, and star anise. The nicotine level in this product is 11.4 mg/g and is classified by us at SnusMe as strong.
Enjoy nature and a nicotine pouch.
The simplicity combined with the complexity is what makes our nature so incredibly beautiful. The delicate snowflakes covering the treetops contrast with the endless depth of the ancient forest. No matter how you enjoy the vastness and freedom of nature, we want VILD nicotine pouches to bring you the same pleasure. Whether you're a passionate hunter or an outdoor enthusiast, we believe VILD nicotine pouches will be perfect for you. Let these nicotine pouches remind you of all the wonderful moments you've spent, either alone or with family and friends, in our beautiful nature.